Witch's Whisk is a locally owned, startup bakery based in Fort Smith, AR. Witch's Whisk creates frighteningly delicious spooky treats all year round.. They approached me needing a solid brand identity that would convey their haunting aesthetic, while still allowing the treats to be alluring and appetizing in order to attract their target audience.
We created this repeatable background full of witch related icons such as tarot cards, potion bottles, and crystal gems. We kept the hand-drawn aspect to keep in line with the homemade comfort of the treats. Another benefit of this background is to include a visual interest, allowing viewers to explore and identify all of the small elements entangled with Witch's Whisk brand. We put this background on the business cards, labels, as well elements on the website to be sure the visual identity was tied into every aspect of the bakery.
Listen, I like you, you like me, let's stop this little dance of ours and crush these project deadlines!
Seriously though, hire me. Please. It's dark in here.
